Black Friday 2019: The 17 Best Camera and Photography Deals (From Nikon to GoPro)

There’s a ton of year-end photography deals happening for Black Friday. From point-and-shoots perfect for those upgrading from their phone camera to monstrous full-frame, 4K video-capable mirrorless and DSLR cameras, there’s deals for every skill level, aspiration, and budget. We’ve sifted through the craziness to find a bunch of deals you may want to check out.

Note: We will update this post through the weekend with new deals. If an item is no longer at its deal price or sold out, we cross it out. Deal prices sometimes return, and items come back in stock faster than we can update, so it never hurts to check for yourself.

WIRED’s Black Friday Coverage

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Mirrorless and DSLR Cam Deals

Photograph: Sony

Be sure to check out our guide to mirrorless cameras for some added context.

Sony Alpha A7 II Mirrorless Camera with 28-70mm lens for $998 ($600 off)

B&H Photo

This Sony A7 II kit deal is one of the best I’ve seen this holiday. You get a great camera (albeit one that’s a few years old) with one of the best kit lenses I’ve used. No, it’s not a fast prime, but it’s better than you think. If you’ve been looking to get into the full-frame mirrorless camera system, you’d be hard pressed to find a cheaper way to do it.

Sony Alpha A7R III Camera Body for $2,498 ($300 off)

B&H Photo, Amazon, Best Buy

Sony recently released the A7R IV, which we have not had a chance to play with yet, but honestly, it’s hard to image what could top the previous version. The A7R III offers a 42-megapixel full-frame sensor with fantastic dynamic range and great clarity in the details. This camera is also no slouch when it comes to video.

Nikon Z 50 with two lenses for $1,200 ($150 off)

Best Buy

Nikon’s newest APS-C mirrorless camera uses Nikon’s Z lens mount. Aimed at those looking to step up from the world of smartphone photograpy, the Z 50 is still reasonably light and compact but gives you the power of a much larger sensor and interchangeable lenses. I’ve played with it a bit and like what I’ve captured so far, especially using the very compact 16-50mm lens. This deal also includes a 50-250mm, giving you a huge focal-length range in a small, two-lens setup.

Canon EOS 6D Mark II for $1,199 ($400 off)

B&H Photo (with accessories), Amazon

Canon’s long-awaited sequel to the 6D brings a much better 45-point autofocus system, a larger 26-megapixel sensor, and an articulating touchscreen. The 6D continues to be a great choice for the “prosumer”—someone who wants a great Canon but doesn’t need the pro-oriented features of the more expensive 5D Mark IV, which is also on sale at $3,500 ($600 off).

Nikon D750 DSLR Camera With Accessories for $1,197 ($500 off)

B&H Photo (with accessories), Amazon

Is it still worth buying this five-year-old camera? At this price? Definitely. It’s capable of turning out fantastic images, the low-light performance is excellent, and the autofocus, while not on par with the current top of the line, is very good. The D750 is a great way to hop on the full-frame Nikon train.

Sony Alpha A6000 Mirrorless Cam with 16-50mm Lens and Accessories for $448 ($200 off)

B&H Photo, Amazon (no accessories)

Sony’s A6000 was an underrated gem of a camera when it was first released, and even now, a couple years on, it’s still a great option. It’s light, compact, and delivers fantastic images. At this price you’re getting a quality APS-C interchangeable lens system for the cost of a point-and-shoot. If you’re not interested in the kit lens (and unlike the kit lens for the A7 II above, this one is just so-so), you can get the A6000 body alone for $398 ($150 off).

Compact and Action Cam Deals

Photograph: GoPro

We recently overhauled our guides to the best compact cameras and best action cameras. Check them out to learn more.

Panasonic Lumix ZS100 for $398 ($300 off)


If you want telephoto reach in a compact package, Panasonic’s Lumix ZS100 delivers. Rather than the 3X or 4X optical zoom found in most competitors, this camera has a lens with 10X. The camera’s 1-inch sensor is on par with some of the best compact cameras. Standard 4K video and Wi-Fi, along with a great touchscreen interface, make this camera feature-full and easy-to-use.

Canon PowerShot G9 X Mark II for $399 ($80 off)

B&H Photo

This little Canon hits the sweet spot for price, features, and image quality (8/10 WIRED Recommends). It’s compact, the tilting touchscreen is a standout feature in this class, and the autofocus is surprisingly speedy.

Olympus Tough TG-6 Waterproof Camera for $349 ($100 off)


The Olympus TG-6 is a tough little camera that soars where smartphones crash (8/10 WIRED Recommends). It offers excellent image quality for a small camera (complete with support for RAW images), and it’s nearly indestructible. If you want a camera that’s a GoPro-style, go-anywhere machine but retains the lens and sensor quality of a point-and-shoot, the TG-6 is your best bet. The only thing I don’t like about it is the inscrutable menu system. Spend some time with the manual, and make sure you learn all the TG-6’s tricks.

GoPro Hero 7 Black for $300 ($30 off)

Walmart, Best Buy, Amazon ($330 with extra batteries and memory card)

A similar deal has been going on for a while now, but the price has dropped another $30 for Black Friday. The Hero 7 is a very capable action camera with 4K video (8/10 WIRED Recommends). It lacks the custom menu features of the Hero 8 Black, but the sensor and lens are the same.

DJI Osmo Action for $279 ($100 off)

DJI, Amazon, Best Buy

DJI’s Osmo Action is my favorite action cam (8/10, WIRED Recommends), and at this price it’s an even sweeter deal. The front screen makes shooting yourself easier, and the frame rates for video match what you get out of DJI’s drones, saving you some headaches in postproduction if you’re combining drone and handheld footage.

DJI Osmo Pocket for $309 ($90 off)

DJI, Amazon, Best Buy

One part camera, one part gimbal, the Osmo Pocket put a stabilized, drone-style camera into a handheld grip (8/10 WIRED Recommends). The result is an easy way to get super smooth video as you run, walk, ski, even skydive. The downside is that it’s pricey, even on sale. If you have a mobile device capable of quality video, the DJI Osmo Mobile (8/10 WIRED Recommends) is worth considering. (Unfortunately, it’s not on sale.)

Fujifilm Instax Mini 90 Neo Classic $99 ($50 off)

B&H Photo, Amazon

Fujifilm’s Instax prints are a breath of fresh air in a digital world. The miniature Polaroid-style prints aren’t the highest-quality images, but they sure are fun. The Instax Mini 90 is the best Instax camera the company makes. The Mini 90 Neo Classic is compact, comes with a long-lasting rechargeable battery, and gives you more creative control with a push-button close-up lens and a double exposure mode. It’s also super easy to take a selfie from just about any angle.

Drones and Accessories Deals

Photograph: DJI

DJI Mavic 2 Pro for $1379 ($350 off)

DJI, Best Buy

DJI’s Mavic 2 Pro is one of the best drones you can buy (9/10 WIRED Recommends). It’s easy to fly, has tons of safety features—like omnidirectional obstacle avoidance—so you don’t crash, and the camera is capable of some great 4K footage. There are two limitations to be aware of: Hyper-lapse video is limited to 1080p (HD), and the zoom only goes to 2X when shooting 4K.

Fujifilm Instax SP-3 Mobile Printer for $110 ($35 off)

B&H Photo, Amazon

The Instax SP-3 can turn your photos in to mini Polaroid-style prints. We print everything from not-so-great phone images to heavily processed images from a Sony full-frame camera. The SP-3 handles it all and spits out surprisingly nice prints you can pin up around the house.

SanDisk Extreme 64 GB MicroSD Card for $15 ($25 off)

Best Buy, Amazon

You can never have too many memory cards, and you should never pay full price for them. Deals like this one happen frequently, but if you’re like me, you never remember to grab them when they’re on sale. Get one now and have it ready to go when you need it. This one isn’t the best for video, but it’s plenty fast for photos. The 128-gigabyte version is also available for $42 ($25 off)

DJI Ronin Gimbal for $478 ($80 off)


The Ronin Gimbal is our favorite way to get that Steadicam look on a budget. The Ronin is big enough for a mirrorless rig, like the Sony A7 cameras above, but is small enough that it’s not a pain to tote to your shoot.

Western Digital 12 TB External Hard Drive for $180 ($100 off)

Best Buy

With 12 terabytes of storage, this monster of a drive should be able to keep up with even the most prolific of videographers.

Black Friday Sale Pages

We sifted through a mountain of sites to bring you the best deals, but if you want to look for yourself, here are some links.

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