Apple’s AirPods have been doing better than the company could have ever imagined, Apple’s Vice President of Product Marketing Greg Joswiak said in a new report by Wired. Joswiak notes how the growth of AirPods “was almost like wildfire.”
Joswiak touched upon Apple’s vision for a wireless future. Apple crossed a pivotal point in its push towards a wireless future with the controversial decision to remove the headphone jack from its iPhone lineup beginning in 2016 with the launch of the iPhone 7 and iPhone 7 Plus.
We had this incredible wireless product, the iPhone. And yet, what began to feel odd is when you saw somebody using wired headphones. Right then you thought, why would you attach the wire?
Joswiak also shared some of the development stages of the AirPods lineup.
We had done work with Stanford to 3D-scan hundreds of different ears and ear styles and shapes in order to make a design that would work as a one-size solution across a broad set of the population. With AirPods Pro, we took that research further – studied more ears, more ear types. And that enabled us to develop a design that, along with the three different tip sizes, works across an overwhelming percentage of the worldwide population.
Apple recently reported its financial results for the second fiscal quarter of 2020, and Apple CEO Tim Cook proudly announced that a quarterly record for wearables had been set. In the first fiscal quarter of 2020, Cook had also announced that Apple’s wearables category had set a new all-time revenue record. In addition, it was mentioned that Apple’s wearables business is now the size of a Fortune 150 company.
Apple’s first generation AirPods were first launched alongside the iPhone 7 and iPhone 7 Plus in 2016. Since then, Apple’s second-generation AirPods launched in March 2019, while the AirPods Pro were released at the end of October.
Tuesday May 5, 2020 12:07 pm PDT by Juli Clover
Apple today released a new firmware update for the AirPods Pro, upgrading the previous firmware, version 2C54 or 2B588, to the new firmware, 2D15.
There is no word on what’s new in the refreshed firmware at this time, though there have been some complaints from AirPods Pro users about Active Noise Cancellation issues with the prior firmware.
There’s no clear cut way to upgrade the…
Thursday May 7, 2020 12:03 pm PDT by Juli Clover
Multiple rumors have indicated that Apple is working on a refreshed version of the Apple TV, and today, leaker Jon Prosser said that an updated 4K Apple TV model is “ready to ship.”
According to Prosser, the Apple TV 4K will feature an A12X chip and 64 or 128GB storage options. The new Apple TV 4K could “drop any time,” but Prosser does not know details on a specific launch date.
Signs of …
Apple’s development of mini-LED display based hardware has not been significantly affected by the global health crisis but it may have delayed adoption of the technology in the short-term, according to Apple analyst Ming-Chi Kuo.
In a research note with TF International Securities today, seen by MacRumors, Kuo said mini-LED chip, panel, assembly, and terminal assembly are expected to begin…
A nationwide class action lawsuit filed against Apple in Northern California court this week accuses the company of knowingly concealing a defect with a display-related flex cable on recent 13-inch and 15-inch MacBook Pro models.
As discovered by repair website iFixit last year, some MacBook Pro models released in 2016 and 2017 have experienced issues with uneven backlighting caused by a…
Geekbench results have surfaced for the new 13-inch MacBook Pro, providing us with our first look at year-over-year performance improvements.
Priced at $1,299, the base model 13-inch MacBook Pro remains powered by the same 1.4GHz quad-core 8th-generation Core i5 processor as the previous generation, with average single-core and multi-score scores of 927 and 3,822 respectively.
Wednesday May 6, 2020 3:06 am PDT by Tim Hardwick
Last month, Apple introduced a Mac Pro Wheels Kit designed for the Mac Pro that adds wheels to the machine after purchase. The kit is priced at $699.
For anyone interested in what it’s like to get their hands on the wheels kit, popular YouTuber Unbox Therapy has posted a dramatically staged, tongue-in-cheek unboxing video.
It’s an admittedly lengthy watch at 7 minutes and 45 seconds, but…
Thursday May 7, 2020 3:21 pm PDT by Juli Clover
iFixit hasn’t yet done a full teardown of the new Magic Keyboard designed for the new iPad Pro models, but the repair site today partnered with x-ray company Creative Electron to create Magic Keyboard x-rays that give us a view of just what’s inside.
The Magic Keyboard uses scissor switch keys instead of butterfly keys, which have now been effectively eliminated from Apple’s product lineup….
Amazon is taking up to $100 off the Apple Watch Series 5 this week, with prices starting at $299.99 for the 40mm GPS models. Only the Gold Aluminum Case with Pink Sport Band is available at this price. If you order today, the Apple Watch should arrive sometime next week.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small…
Friday May 8, 2020 4:48 pm PDT by Juli Clover
Apple’s next-generation Apple Watch and watchOS 7 will focus on new mental health capabilities, according to leaker Jon Prosser who recently spoke on the Geared Up podcast. The mention of new Apple Watch features comes towards the end of the podcast.
The next-generation version of the Apple Watch, the Apple Watch Series 6, has been rumored to include a blood oxygen sensor, which Prosser says …