Based in Largo, Florida, Dr. K’s Medical Spa offers cutting edge procedures for skin resurfacing, body contouring, skin tightening, wrinkle reduction, skin care, massage, hair removal, weight loss, mole, skin tag and wart removal and much more.
Dr. K wanted to present the experience of the ‘World Class’ spa in a way that would resonate strongly online, giving a sneak peek of what excited customers could expect. The medical spa needed to increase their web presence with quality web development, increase organic rankings and most importantly acquire new customers.
A variety of Google AdWords and Facebook campaigns were created, allowing Dr. K’s Medical Spa to capture traffic through both branded and broad searches, like “botox in Largo”. Display ads and remarketing ran as well, and every campaign was continually refined for optimal relevancy, with the goal of lowering Dr. K’s cost per acquisition.
Showing up in Search
The site was optimized to capture Dr. K’s potential customers. The strategy: increase the PageRank of the homepage through a link-building campaign, and adjust images and content to make them search engine-friendly. To decrease the site’s organic bounce rate and increase dwell time, we aimed to attract the most relevant traffic and ensure that the page and embedded video loaded quickly and efficiently for users.
Overcoming the competitive industry of medical spa and rejuvenation, we were able to achieve page #1 rankings in Google search for all of the primary targeted keywords, as well as first page ranking on several secondary and tertiary keywords (previously not visible in the top 100 results of Google) which matched the search words queried by consumers in search of spa and rejuvenation services, bringing the consumer directly to their desired solution.
Client: Dr. K’s Medical Spa
Category: Web Design / Digital Marketing
Date: January 2018