How marketers are creating long-term customer relationships by leveraging householding

Humans are social beings, wired for connection. It’s no surprise, then, that the most successful brands foster long-term relationships with their customers. After all, marketing has always been about building an emotional link that creates a long-term alliance, which results in repeat usage and purchase. Neuromarketers point out that consumers are more inclined to buy…

Eight new routes launched to boost regional aerial connectivity

Ministry of Civil Aviation Eight new routes launched to boost regional aerial connectivity Posted On: 16 JUL 2021 5:50PM by PIB Delhi Shri JyotiradityaScindia, Union Minister of Civil Aviation along with Shri Shivraj Singh Chauhan, Chief Minister, Madhya Pradesh and Shri Narendra Singh Tomar, Union Minister of Agriculture & Farmers Welfare today virtually flagged off…

How a 70-year-old mattress company created a new bed-in-a-box brand from scratch

July 2, 2021 by Kristina Monllos Dormae Sleep Products, a 70-year-old mattress manufacturer based in Texas, found a way into the direct-to-consumer market with its own bed-in-a-box brand by creating a private label brand from scratch. To do so, it worked with Austin-based ad agency Greatest Common Factory to build it out — including its platform,…