With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online

Media optimization is increasingly a game of diminishing returns for online advertisers. No matter how well they set up campaigns, smart targeting, algorithm hacks and analytics are struggling to mitigate the shortcomings of lackluster ads in the way they once did. Think about how often advertisers cite the creative as the reason an online ad…

Marketing Briefing: With fewer live events and opportunities, the Super Bowl may be even more important for marketers this year

While the Super Bowl is always important — advertisers wouldn’t pay $6.5 million (that’s the going rate this year) for a spot if it weren’t — there are usually other live events like the Grammy’s or the Golden Globes where marketers can reach audiences, even if the size of those audience has been dwindling in…

Increase in marine heat waves threatens coastal habitats

Increase in marine heat waves threatens coastal habitats

Lead author Dr. Piero Mazzini (R) measures ocean conditions during an oceanographic field project. Credit: Oregon State University. Heat waves—like the one that blistered the Pacific Northwest last June—also occur underwater. A new study in Frontiers in Marine Science paints a worrisome picture of recent and projected trends in marine heat waves within the nation’s largest estuary,…

Halting antibiotic resistance is a little less futile

Halting antibiotic resistance is a little less futile

Rice University bioscientists have developed a microfluidic platform for high-throughput studies of how bacteria evolve antibiotic resistance. One syringe of a solution containing bacteria or an antibiotic can provide millions of microspheres for analysis. Credit: Jeff Fitlow/Rice University A new experimental platform developed at Rice University promises to speed up the discovery of how infectious…