‘Beauty is a brand new space’: OPI teams up with Xbox for global nail polish collab

On Tuesday, global nail brand OPI launched a product collaboration with Xbox, strengthening the notion that 2022 will be a banner year for all things gaming in the beauty world. The collaboration consists of a 12-shade range of polishes with game-inspired names like “Pixel Dust” (shimmery dusty pink) and “Sage Simulation” (sage green). Through January,…

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‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories

It’s the season for forecasting 2022. With the range of predictions, one is consistent: advertisers will keep spending more than 2020 and more in each category no matter what. Even the emergence of Omicron and the possibility of further lockdowns don’t seem to have skewed that outlook. Advertisers have gotten better at managing the risks.Historic…

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‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

When venture capital dollars were flowing freely into digital media startups many years ago, audience scale was the north star. Today, with venture capital long gone, private equity lurking and an industry-level pivot to privacy underway, scale is back en vogue as publishers continue to look for ways to keep advertisers’ attention and founders hunt for…

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Mindshare, Xaxis, Samba TV and Campfire are Digiday Marketing and Advertising Awards Europe finalists

European marketers turned to the primary pillars of audience engagement as the pandemic and quarantines continued to upend and alter the pace and approach to shopping in 2020 and 2021. With an eye on Gen Z audiences, they leaned into the persistent power of influencers. They doubled down on strategies that brought personalized, meaningful messages…

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‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts

December 6, 2021 by Michael Bürgi The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media is going to have a pretty great 2022.Brian Wieser, GroupM’s global president of business intelligence, and a longtime prognosticator of media fortunes, revised his 2021 global ad revenue forecasts upward from 19.2…

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‘Recognizing the differences between us’: Confessions of a communications professional on lagging intersectionality

December 1, 2021 by Kimeko McCoy It has been 18 months since countless companies in advertising, marketing and beyond laid out diversity, equity and inclusion plans in response to the social justice protests of 2020. But for some, there’s another vertical missing in these plans of action: intersectionality. Industry professionals have acknowledged there’s more to…

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LivePerson, Drift and Hootsuite are Digiday Technology Award winners for 2021

November 18, 2021 by Digiday Awards The 2021 Digiday Technology Awards recognize the companies advancing the digital media industry by fostering tech-focused innovation over the past year — specifically, the kind that powers relevant and personalized advertising.  This year’s winners helped brands drive performance and acquire new audiences. Partnerships leaned into tactics that included testing…

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