College students may choose to procrastinate when deadlines are extended, but this behavior is a thing of the past for adults. Or is it? Google’s delayed deprecation of third-party cookies in its Chrome browser is just that — a delay. While the proverbial final exam is not due for nearly two years, publishers are uniquely…
DetailsThere is a growing “unreachable” segment of the Latinx population that is skipping traditional broadcast TV and watching TV via linear-programmed OTT apps. According to Nielsen’s Total Audience Report, 84% of Hispanic Americans consume their favorite content on connected TVs (CTV), more so than the total U.S. population (77%). Free ad-supported TV (FAST) services, made…
DetailsConnected TV (CTV) has become one of the fastest developing channels in advertisers’ marketing mix today. The pandemic led to an increase in CTV consumption, with 75% of consumers watching more streaming content than before quarantines set in. With streaming viewership continuing to gain momentum, it has now become imperative that legacy publishing companies not…
DetailsSeptember 24, 2021 by Alexander Lee Esports organization Misfits Gaming Group yesterday announced a $35 million funding round led by a $10 million investment from The E.W. Scripps Company. Scripps’ backing of Misfits is the latest move into the gaming and esports space by a large linear and over-the-top television provider — and a reminder…
DetailsThis article was reported on — and first published by — Digiday sibling Modern Retail At Digiday Media’s Marketplace Strategies Forum in New York City, industry leaders came together to discuss what it takes to successfully sell on third-party marketplaces. In addition to Amazon, there’s now a growing selection of third-party marketplaces brands can sell…
DetailsSoccer seems about as far away from fans as it has ever been. If anything, it seems closer now to the richest clubs and most influential leagues given everything that has transpired over the last year-plus with the coronavirus pandemic and lockdowns. And yet those behind soccer media business Copa90, which focuses on the culture…
DetailsZoom’s new collaboration features for hybrid work will be rolling out throughout the remainder of this year. https://blog.zoom.us/zoom-platform-enhancements-zoomtopia-2021/ Today’s Best Tech Deals Picked by PCWorld’s Editors Top Deals On Great Products Picked by Techconnect’s Editors Remember when Zoom was just our pandemic video-chat app? Now the service is adding collaboration features of all stripes, including…
DetailsWhat’s the measure of success for publishers? Is it total visitors, session duration or time on page? For most, it’s revenue — at least for commercial teams, but editorial teams too if they want their Christmas bonus. But in reality, this distinction is not so clear cut. At the end of the day, loyal readers…
DetailsBack in the 2010s, protecting one’s privacy on the internet seemed like a priority for the tin foil hat set. This fall, some of the biggest tech companies in the world will be trying to push the concept further into the mainstream. In September, Apple will launch Apple Private Relay, a paid service that, for $4.99…
DetailsIt’s a no brainer that companies are more productive and retain staff longer if everyone, for the most part, gets along. But should that mean employees get to choose their office days based on whether their friends are also in?It’s a dilemma for bosses as they implement hybrid working and reduce desk space. There are…
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