How music videos are allowing brands to access the unreachable Latinx audience

There is a growing “unreachable” segment of the Latinx population that is skipping traditional broadcast TV and watching TV via linear-programmed OTT apps.  According to Nielsen’s Total Audience Report, 84% of Hispanic Americans consume their favorite content on connected TVs (CTV), more so than the total U.S. population (77%). Free ad-supported TV (FAST) services, made…

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How legacy publishers are transforming into profitable streaming channels

Connected TV (CTV) has become one of the fastest developing channels in advertisers’ marketing mix today. The pandemic led to an increase in CTV consumption, with 75% of consumers watching more streaming content than before quarantines set in. With streaming viewership continuing to gain momentum, it has now become imperative that legacy publishing companies not…

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Misfits Gaming partners with The E.W. Scripps Company in a bid to bring esports content to Floridian television viewers

September 24, 2021 by Alexander Lee Esports organization Misfits Gaming Group yesterday announced a $35 million funding round led by a $10 million investment from The E.W. Scripps Company. Scripps’ backing of Misfits is the latest move into the gaming and esports space by a large linear and over-the-top television provider — and a reminder…

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‘It’s really just like a catalog’: Overheard at the Digiday Media Marketplace Strategies Forum

This article was reported on — and first published by — Digiday sibling Modern Retail At Digiday Media’s Marketplace Strategies Forum in New York City, industry leaders came together to discuss what it takes to successfully sell on third-party marketplaces. In addition to Amazon, there’s now a growing selection of third-party marketplaces brands can sell…

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‘Football has lost its soul’: How Copa90 is repositioning itself around the creator economy

Soccer seems about as far away from fans as it has ever been. If anything, it seems closer now to the richest clubs and most influential leagues given everything that has transpired over the last year-plus with the coronavirus pandemic and lockdowns. And yet those behind soccer media business Copa90, which focuses on the culture…

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Forget video, Zoom wants to fuse Slack and Teams

Zoom’s new collaboration features for hybrid work will be rolling out throughout the remainder of this year. https://blog.zoom.us/zoom-platform-enhancements-zoomtopia-2021/ Today’s Best Tech Deals Picked by PCWorld’s Editors Top Deals On Great Products Picked by Techconnect’s Editors Remember when Zoom was just our pandemic video-chat app? Now the service is adding collaboration features of all stripes, including…

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