Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie

Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie

Nobody gets into advertising for a quiet life, and agencies have more than enough challenges keeping them busy as we hurtle forward toward 2022. There’s the perennial question of post-cookie solutions, advances in programmatic technology, shifts in the way agencies and clients work together, and problems in the CTV sector that urgently need to be…

Marketing Briefing: Supply chain issues have marketers skipping over Thanksgiving and cutting right to the chase

This year, Christmas creep is on overdrive. Of course, the overwhelming commercial push for December holidays isn’t unusual — Christmas creep wouldn’t be a known term if it weren’t already a phenomenon — but this year’s supply chain issues are making advertisers practically gloss over Thanksgiving. Marketers and agency execs say some brands are already…

YAHOO pulls out…

YAHOO pulls out…

HONG KONG (AP) — Yahoo Inc. said Tuesday it has pulled out of China, citing an increasingly challenging operating environment.The withdrawal was largely symbolic, as many of the company’s services were already blocked by China’s digital censorship. But recent government moves to expand its control over tech companies generally, including its domestic giants, may have…