Media Briefing: What four publishers’ latest earnings reports indicate about their digital makeovers

Media Briefing: What four publishers’ latest earnings reports indicate about their digital makeovers

This week’s Media Briefing recaps the latest earnings reports from four media companies and reviews what they indicate about the current stages of traditional publishers remaking themselves into digital organizations. The key hits: Direct revenue, like subscriptions, was a particular bright spot for publishers in the third quarter of 2021.Digital continues to widen its lead…

‘Seeds that will pay off in the future’: Why a DTC furniture brand is reconsidering its media mix to experiment

November 11, 2021 by Kimeko McCoy As data privacy measures continue to loom above the heads of marketers and advertisers, direct to consumer, furniture rental company Fernish has started to reconsider its media mix, putting more dollars into experimental channels.  Like many other brands, Fernish spends most of its ad dollars on digital advertising with…