Nestlé continues e-commerce expansion with SimplyCook acquisition: ‘Direct-to-consumer will continue to grow in the future’

Nestlé continues e-commerce expansion with SimplyCook acquisition: ‘Direct-to-consumer will continue to grow in the future’

COVID-19 has accelerated the UK’s online grocery market. Data from Edge by Ascential suggests the surge in e-commerce is expected to add £5.3bn to UK online sales this year, raising the value of the market to £78.9bn.The country’s supermarket operators have struggled to keep up with e-commerce demand during the lockdown as consumers look to…