Why Using Emojis in Marketing Can You Help Drive Sales–and Bond With Customers

Why Using Emojis in Marketing Can You Help Drive Sales–and Bond With Customers

Emojis aren’t just a fun form of digital communication–they’re also an important sales tool.Forty-two percent of emoji users are more likely to purchase products that are advertised using emojis, according to a new survey. Conducted by Adobe for World Emoji Day on July 17, the survey analyzed the behavior of 7,000 emoji users in the U.S, U.K, Germany, France, Japan, Australia…