All the sessions from Transform 2021 are available on-demand now. Watch now. The idea of the metaverse has been percolating in tech circles since Neal Stephenson coined the term in his 1992 novel Snow Crash. This was the year after the World Wide Web was open to the public, and before websites for general use…
Screenshot: WB Games / Turtle Rock StudiosLast night, while playing the Back 4 Blood beta on PS5, I was attacked by a large group of zombies. That’s not surprising; it happens all the time in the game. What was shocking was hearing a sound clip from one of the zombies that made it seem like…
Image: SquadEarlier this week, after a decade of updates and development, the makers of Kerbal Space Program have officially announced that the studio is ceasing sustained development on the game. The studio will now focus on Kerbal Space Program 2. The original Kerbal Space Program was released all the way back in 2011. When it…
Image: The Pokemon Company / KotakuEvery Pokemon is interesting and worth talking about. I don’t play a ton of Pokemon, but I do enjoy the universe and I love learning more about the creatures in it. So, Here’s Another Pokemon! It’s Shelgon!Shelgon DetailsType: DragonAverage Height: 3’ 07”Average Weight: 243.6 lbs.First introduced in Generation IIIFood…who needs…
Illustration: Humble GroveIt’s always magical when a book or game or film lands in your life at the precise moment when it will speak to you the most. Playing No Longer Home, a new game about two friends facing the end of their time together in a London flat, was one of those rare experiences…
Image: AlphaDream / Nintendo / underthegameThe obscure 2002 Game Boy Advance RPG Tomato Adventure is finally playable in English thanks to a fan translation patch released last week, arriving nearly 20 years since the role-playing game first came out in Japan.Despite launching in the early aughts, Tomato Adventure never left its home country. It’s a…
Esports has come a long way in popularity and profitability. From its humble beginnings, the industry weathered countless bouts of stigma and desolation to become one of the fastest-growing sources of entertainment in the world. Relative to the evolution of video games, esports underwent various eras that eventually led to the current condition it inhabits.…
BrewDog is positioning itself as a brand for all, as well as talking up its carbon negative status, in “The planet’s favourite beer”, its first campaign by Droga5 London, which won the brief earlier this year.The campaign’s main 90-second spot runs through a string of short video clips and still shots of the varied cast…
Haymarket has become a member of ISLA, a not-for-profit organisation that is focused on accelerating the events industry’s transition to a sustainable future.Haymarket’s brands, which include Campaign, PRWeek, Third Sector and What Car, run dozens of events and awards in the UK each year.As a member of ISLA, Haymarket will have access to sustainability training for its…
As it shrugs off successive quarters of Covid-induced sluggishness, Kraft Heinz, the maker of Jell-O and Philadelphia Cream Cheese, is beginning to see a turnaround to its operations. At the same time, it is increasing and shifting its marketing investments to regain lost ground. While the firm’s net sales shrank marginally (by 0.5%) for the second…
